Honest Echo
Honest EchoKnow Before You Bid
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Honest Echo
Honest EchoKnow Before You Bid

Fairfax, VA

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  • Small Business Owners
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Frequently asked questions.

Everything you need to know about HE Pursuit and how it helps government contractors make better bid decisions.

Getting Started

HE Pursuit is a bid/no-bid decision platform that helps small government contractors evaluate opportunities quickly and decide which ones are worth pursuing.

It replaces scattered notes and gut-feel decisions with a structured way to assess fit, eligibility, effort, and overall pursuit value.

Create a free account, build your company profile, and start screening live SAM.gov opportunities against it immediately.

You can see how the platform scores opportunities for you before upgrading to the full 5-phase pursuit workflow.

No. You can start by evaluating the opportunity itself.

If you want deeper analysis, you can upload documents later as part of the full qualification workflow.

  • Go: Strong fit and worth pursuing
  • Conditional Go: Potential fit with risks or gaps
  • No-Go: Low fit or high risk relative to effort

These recommendations are designed to help you make faster, more consistent decisions.

A set-aside certification is a window that starts closing the day you receive it — 8(a) runs nine years, and every year without set-aside wins is spent runway.

HE Pursuit matches your certifications against every incoming SAM.gov notice automatically, so set-aside and sole-source-eligible opportunities surface daily instead of hiding in the feed.

It depends on the specific opportunity, not on your company in general — the same business can be a strong sub on one notice and a viable prime on another.

HE Pursuit gives every analyzed opportunity a recommended route — pursue it as a prime, or position as a subcontractor — based on the requirement's size, set-aside, and what your profile supports. Notices flagged as primeable at your size are where sub-to-prime transitions start.

How HE Pursuit Works

HE Pursuit evaluates each opportunity against your business profile and provides a structured assessment of fit, eligibility, effort, and risk.

It then generates a clear recommendation—Go, Conditional Go, or No-Go—to support your decision.

Each evaluation includes:

  • Match score
  • Fit signals (NAICS, set-aside, agency, etc.)
  • Eligibility review
  • Strategic and effort considerations
  • A bid/no-bid recommendation

Most evaluations take just a few minutes.

The goal is to help you quickly determine whether an opportunity is worth deeper investment.

No.

HE Pursuit helps you decide which opportunities deserve real capture effort. It supports your judgment—it does not replace it.

Data, Trust & Accuracy

HE Pursuit uses publicly available data from sources like SAM.gov.

No. We do not sell, rent, or share your data.

No. Your data is not used to train artificial intelligence or machine learning models.

HE Pursuit provides structured analysis based on available data and your inputs.

It is designed to support better decisions, not to guarantee outcomes.

The recommendation reflects multiple factors including fit, eligibility, and effort.

It is meant to help you make more consistent, informed decisions—not replace your expertise.

Pricing & Usage

The Free plan lets you screen live SAM.gov opportunities against your company profile and see how the platform works — including one full Phase 1 evaluation on a notice of your choice. The full 5-phase pursuit workflow starts with Starter.

You can upgrade to unlock the full pursuit workflow, deeper analysis, and higher usage limits.

No. You can start using the platform for free without a credit card.

Yes. You can cancel your subscription at any time.

  • Free: Screen live SAM.gov opportunities against your profile
  • Starter: Make structured bid/no-bid decisions
  • Pro: Run your full pursuit process
  • Team: Scale across multiple users — launching soon, join the waitlist

Bid/No-Bid & Government Contracting

Common questions about the bid/no-bid process in GovCon.

Most contractors evaluate opportunities based on fit, eligibility, strategic value, and the effort required to pursue.

A structured bid/no-bid process helps reduce wasted time and improves decision consistency.

A bid/no-bid process is a structured way to determine whether an opportunity is worth pursuing.

It typically considers factors like:

  • Alignment with company capabilities
  • Eligibility requirements
  • Competition
  • Effort vs. expected return

You evaluate fit by comparing the opportunity to your company's:

  • NAICS codes
  • Certifications and set-aside status
  • Past performance
  • Geographic and agency alignment

A strong fit increases the likelihood of a successful bid.

Key factors include:

  • Eligibility requirements
  • Technical and past performance fit
  • Level of competition
  • Internal capacity
  • Expected return relative to effort

Initial evaluation should take minutes, not hours.

A quick, structured review helps you filter out low-fit opportunities before investing significant time.

Yes. HE Pursuit works with data from SAM.gov, the official U.S. government contracting database.

You can evaluate SAM.gov opportunities against your company profile to determine which ones align with your capabilities, certifications, and set-aside status.

GovWin and GovTribe are primarily opportunity discovery and pipeline data tools — they help you find contracts.

HE Pursuit focuses on what comes next: making a disciplined bid/no-bid decision. It structures the qualification process — fit, eligibility, effort, and risk — so you can decide faster and focus proposal resources on realistic wins.

Capture management software helps government contractors track, evaluate, and pursue contract opportunities.

HE Pursuit focuses on the earliest stage of capture: qualifying whether an opportunity is worth pursuing at all. This ensures your team only invests capture resources in opportunities with a realistic path to award.

Ready to make your next bid decision with confidence?

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Still have questions? Contact us at [email protected]